Normally, when you feel you’re getting the short end of a stick, for example when the supermarket sells you expensive mushy cauliflowers, or when the organization you volunteer at treats you disrespectfully, you go and find what you need somewhere else. This ability to “defect” to an alternative when you feel you’re not getting a good deal, is an important “power” that helps you get reasonable deals.1 When it comes to the way we relate to each other digitally, arguably one of the main ways in which we relate these days, we do not have that luxury.