
So, What's the Deal with Surveillance Capitalism?
The panopticon - a prison system designed to monitor the maximum number of prisoners with the least amount of guards. Designed by an English philosopher and social theorist, Jeremy Bentham, it consists of a central tower where the guards are, surrounded by the prison cells arranged in a circular building.
The layout of this tower is such that the guards are able to look into the prisoners’ cells at all times, but the prisoners are unable to see whether the guards are looking at them or not.